[Bakk-imm] Online Fokus Group - Monday, 20th December - 11 am

[Taylor, Pamela]

Dear IMM students,

We would like to invite you to take part in a focus group (small discussion group) on Monday, December 20 about brand activism. The focus group will take place online (via Zoom) at 11:00 a.m. and should last no longer than one hour.

The focus group will provide an opportunity for us to understand your views on activist brands. In particular, we would like to know:

*       How do you feel about brands taking a stance in addressing controversial issues?

*       What do you expect from brands associated with certain societal issues?
More information will be sent to those confirming their attendance in this focus group.

We can accept a limited number of participants for this focus group. The spots will be given to the first 8 individuals who send their confirmation to Selma Saracevic (selma.saracevic at wu.ac.at<mailto:selma.saracevic at wu.ac.at>). All participants will receive a "thank you" voucher for their contribution to this project.

If you would like to take part in the focus group on Monday, December 20 at 11:00 a.m., please let us know by contacting Selma Saracevic (selma.saracevic at wu.ac.at<mailto:selma.saracevic at wu.ac.at>) by Friday, December 17 at the latest.


Thank you for taking the time to support our project.


Kind regards,
Selma Saracevic

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