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<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">Dear IMM students,<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">We would like to invite you to take part in a
<b>focus group</b> (small discussion group) on <b>Monday, December 20</b> about <b>
brand activism</b>. The focus group will take place <b>online </b>(via Zoom) <b>at 11:00 a.m</b>. and
<b>should last no longer than one hour</b>. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">The focus group will provide an opportunity for us to understand your views on activist brands. In particular, we would like to know:<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpFirst" style="text-align:justify;text-indent:-18.0pt;mso-list:l0 level1 lfo2">
<![if !supportLists]><span lang="EN-US" style="font-size:12.0pt;line-height:105%;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span lang="EN-US" style="font-size:12.0pt;line-height:105%;font-family:"Times New Roman",serif">How do you feel about brands taking a stance in addressing controversial issues?<o:p></o:p></span></b></p>
<p class="MsoListParagraphCxSpLast" style="text-align:justify;text-indent:-18.0pt;mso-list:l0 level1 lfo2">
<![if !supportLists]><span lang="EN-US" style="font-size:12.0pt;line-height:105%;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span lang="EN-US" style="font-size:12.0pt;line-height:105%;font-family:"Times New Roman",serif">What do you expect from brands associated with certain societal issues?<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">More information will be sent to those confirming their attendance in this focus group.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">We can accept a limited number of participants for this focus group. The spots will be given to the
<b>first 8 individuals</b> who send their confirmation to Selma Saracevic (</span><a href="mailto:selma.saracevic@wu.ac.at"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">selma.saracevic@wu.ac.at</span></a><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">).
<b>All participants</b> will receive a <b>“thank you” voucher</b> for their <b>contribution to this project.<o:p></o:p></b></span></p>
<p class="MsoNormal" style="text-align:justify"><b><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">If you would like to take part in the focus group on
<b>Monday, December 20 </b>at<b> 11:00 a.m.</b>, please let us know by contacting
<b>Selma Saracevic</b> (</span><a href="mailto:selma.saracevic@wu.ac.at"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">selma.saracevic@wu.ac.at</span></a><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">)
by<b> Friday, December 17</b> <span style="color:black">at </span>the latest. <o:p>
</o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"> <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">Thank you for taking the time to support our project.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">Kind regards,<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif">Selma Saracevic<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
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