[Bakk-imm] new bachelor thesis topic - start NOW

[Penz, Elfriede]

Dear students,

I would like to inform you about a new topic for a bachelor thesis and invite your applications!

The topic is sustainable consumer behavior and the research question is why and how often consumers buy sustainable FMCGs in supermarkets and if promotion activities impact their behavior. In other words, do you buy fair trade coffee because it is on sale and will you stick to this behavior?

Interested?
You should bring

·         knowledge about Fast Moving Consumer Goods

·         experience with SPSS

·         efficient working style

In particular we are looking for someone who is interested in working on an existing database (Panel data) plus does some desk-research on sustainable brands in Austria.

If interested, please send me your application (CV, short overview WU & IMM career)!

Looking forward to hearing from you!
All the best,
Elfriede Penz

---
ao.Univ.Prof. Dr. Elfriede Penz, MAS, EuroPhD
Associate Professor

WU
Wirtschaftsuniversität Wien
Vienna University of Economics and Business
Institute for International Marketing Management
Augasse 2-6, A-1090 Vienna, Austria

Tel: + 43-1-313 36-5102
Fax: + 43-1-313 36-90 5102
Email: elfriede.penz at wu.ac.at
www.wu.ac.at/imm/penz

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