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<p class="MsoNormal"><span lang="EN-US">Dear Students,<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">***Available in English language only***<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> How would you describe brands taking a stance on different controversial topics?<span style="color:black"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">As part of an ongoing research project at the Institute for International Marketing Management we would like to invite you to participate in a survey and share your opinion on this topic. Completing the questionnaire
will take about 5 minutes of your time and you will get a chance to win one of three 20 Euro vouchers for the
<a href="https://www.wu.ac.at/en/wushop" target="_blank">WU shop</a>. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">If you would like to participate in this survey and register for the raffle, please use the link below:
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><a href="https://wumarketing.eu.qualtrics.com/jfe/form/SV_0vtT6tG3Mbqf5MG" target="_blank">https://wumarketing.eu.qualtrics.com/jfe/form/SV_0vtT6tG3Mbqf5MG</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Your participation is very valuable to us.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> This is a purely academic study and serves no commercial purposes whatsoever.<span style="color:black"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span lang="EN-US">No previous knowledge is necessary. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Your responses will be recorded anonymously and kept confidential.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> If you have any questions about this survey, please contact Selma Saracevic (</span><a href="mailto:selma.saracevic@wu.ac.at" target="_blank"><span lang="EN-US">selma.saracevic@wu.ac.at</span></a><span lang="EN-US">).<span style="color:black"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Thank you for taking the time to support our project and good luck with the raffle!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#1F497D">_________________________________<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:9.0pt">Selma Saracevic, MSc<o:p></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt">Research and Teaching Associate<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE">WU:</span></b><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE">
<i>Vienna University of Economics and Business</i></span><span lang="EN-GB" style="font-size:9.0pt;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE">Welthandelsplatz 1, Building D2<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE">1020 Vienna, Austria<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE">Tel: +43 1 31336 5294<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt">Email</span><span lang="FR" style="font-size:9.0pt;mso-fareast-language:DE">:
<a href="mailto:selma.saracevic@wu.ac.at">selma.saracevic@wu.ac.at</a> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:DE">Homepage:
<a href="http://www.wu.ac.at/imm">www.wu.ac.at/imm</a></span><span lang="EN-US" style="font-size:9.0pt;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
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