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<p class="MsoNormal"><span lang="EN-US">Dear all, <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">I am looking for several students who are interested in exploring a new idea in the food sector further:<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><![if !supportLists]><span lang="EN-US"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span lang="EN-US">Food trucks</span></b><span lang="EN-US"> have become a quite popular alternative to conventional restaurants or canteens for employees to satisfy their food needs. What is already quite common in North America
or Germany, may also have potential in Austria <o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><![if !supportLists]><span lang="EN-US"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span lang="EN-US">Two bachelor theses:</span></b><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:72.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo2">
<![if !supportLists]><span lang="EN-US"><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span lang="EN-US">How to identify attractive locations?
</span></b><span lang="EN-US">What is quite well explored for brick-and-mortar stores, needs further consideration in such a “mobile” venture. Questions which need to be answered are: which factors make a location attractive? How to use this set of criteria
for this concrete example? Etc.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:72.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo2">
<![if !supportLists]><span lang="EN-US"><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span lang="EN-US">How to reach potential customers?</span></b><span lang="EN-US"> Next to finding attractive locations, it is important to generate new customers and to keep them. Which communication tools can be used for
that purpose? What would a communication strategy look like?<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">How to? – analyze existing literature, investigate international show cases, develop recommendations<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">When? ASAP – meaningful results need to be delivered until December (the paper itself can be written later)<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Topics can be tackled individually or in teams of 2 students. The scope will then be adjusted accordingly.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">If you are interested, please send me an e-mail indicating your availability over the next weeks/months.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Best regards<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Barbara Stöttinger<o:p></o:p></span></p>
<p class="MsoNormal">___________________________________________<o:p></o:p></p>
<p class="MsoNormal">ao.Univ.Prof. Dr. Barbara Stöttinger<o:p></o:p></p>
<p class="MsoNormal"><span lang="EN-US">Associate Professor<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Academic Director Professional MBA Marketing & Sales
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal">Wirtschaftsuniversität Wien<o:p></o:p></p>
<p class="MsoNormal">WU Vienna<o:p></o:p></p>
<p class="MsoNormal">Institute for International Marketing Management <o:p></o:p></p>
<p class="MsoNormal"><span lang="EN-US">Building D2<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Welthandelsplatz 1<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">A-1020 Vienna/Austria<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal">Tel: + 43 1 313 36 / 5104<o:p></o:p></p>
<p class="MsoNormal">Fax: + 43 1 313 36 / 793<o:p></o:p></p>
<p class="MsoNormal">E-mail: <a href="mailto:barbara.stoettinger@wu.ac.at"><span style="color:#0563C1">barbara.stoettinger@wu.ac.at</span></a><o:p></o:p></p>
<p class="MsoNormal"><a href="http://www.wu.ac.at/imm"><span style="color:#0563C1">www.wu.ac.at/imm</span></a><o:p></o:p></p>
<p class="MsoNormal"><a href="http://www.executiveacademy.at/"><span style="color:#0563C1">www.executiveacademy.at</span></a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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